As market competition becomes increasingly fierce, what should terminal stores do?

In the era where the terminal reigns supreme, more and more people are vying for the terminal. Even a typical e-commerce company like Xiaomi has shifted its focus to the terminal, especially in the home building materials industry, where the terminal is a must-win territory! So, for the terminal stores of doors and Windows, how can they operate the terminals well?

After years of market refinement, the terminal stores of Royal Gold Doors and Windows all have the following characteristics:

Build up the confidence of certain victory

Facing the fierce terminal battlefield, what is terrifying is not how intense the war is, but that you do not have a heart for victory! A brand with the ambition of becoming a century-old enterprise must take a long-term perspective, keep exploring, not be afraid of making mistakes, and steadily occupy the commanding heights of the market step by step.

The transformation from "sales assistant" to "consultant" must be completed

In the traditional home building materials industry, salespeople who are good at "deceiving" are highly sought after. However, in recent years, this kind of "self-praise" marketing approach has made customers feel extremely annoyed. In the fierce terminal war, salespeople need to be the differentiators and act as "advisors" who are responsible for customers and make them feel trusted. During the decoration process, various troubles, big and small, are always encountered. At this time, "advisors" can offer all kinds of useful suggestions, which can further shorten the distance between them and customers.

Strive to provide services to every household

There are many factors that determine success at the terminal, such as store location, store image, and product quality. It is believed that as long as franchisees follow the company's requirements, it will not be difficult for them to meet the standards. However, one point needs to be taken seriously: In today's highly competitive market, when consumers choose products, they not only pay attention to the quality of the products themselves, but also attach more importance to after-sales service. It is believed that no customer would be willing to accept a product that has no after-sales service or is difficult to handle.

Extremely high market sensitivity

A high-quality terminal store must have an extremely high market sensitivity. Many terminal stores think that opening in a large supermarket can ensure a stable life. They have no idea which properties in the area are about to open for sale or which ones are in their infancy. I believe that such terminal stores will eventually be eliminated! In this era of "terminal supremacy", we must take the initiative to act, update the market trends in our region in a timely manner, and seize every opportunity!